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Boost Sales By Optimising Product Descriptions

Boost Sales Selling Teacher Resources

Are you an educator looking to monetise your creativity and expertise by selling teaching resources online? Understanding the art of SEO-optimised product descriptions can be your ticket to success. In this comprehensive guide, we delve into how crafting compelling, SEO-friendly descriptions for your teaching materials can significantly boost your sales.

Why SEO Matters in Selling Teacher Resources

SEO (Search Engine Optimisation) isn’t just a buzzword; it’s a crucial tool for online visibility. For educators selling resources, it means the difference between your products being discovered or lost in the digital abyss. We explore why SEO is especially important for the niche market of teaching resources.

The Direct Impact of SEO on Sales

Statistics and case studies vividly demonstrate how well-optimised product descriptions lead to higher search engine rankings, increased traffic, and, ultimately, more sales. This section establishes the direct correlation between SEO practices and sales performance.

Important Points for Optimised Product Descriptions

  • Understand Your Audience: Know what educators and teachers are searching for. Use language and terms they commonly use.
  • Keyword Research: Incorporate keywords like “Math Lesson Plan” and “Year 1 Maths Worksheets” naturally in your descriptions.
  • Focus on Clarity and Engagement: Ensure your descriptions are not only optimised but also clear and engaging to your audience.
  • Monitor and Update Regularly: SEO isn’t a one-time task. We discuss the importance of updating your descriptions to stay relevant.

Steps to Craft SEO-Optimised Product Descriptions

  1. Step 1: Identify key keywords and secondary keywords. The key keyword is usually your product name, then your secondary keywords will be other words people would search for to find your product.
  2. Step 2: Identify your target audience and Unique selling point (USP). For example, Year 1 teacher, Year 8 Math teacher, etc. Add a specific characteristic or benefit of your product for your USP.
  3. Step 3: List your product features and benefits.
  4. Step 4: List what the product includes. I like to list these in bullet form in the product description so teachers can see a breakdown of what is included in the product. 
  5. Step 5: Add all of the above to the template we provide below.


Use this ChatGPT Template

Here’s the template for you to fill in the blanks. Then copy and past it into ChatGPT.

Write a product description for a digital resource that is sold on a teacher marketplace for educational resources.

Make sure it is over 200 words and use the keywords to increase SEO and SERP. Structure the content following Yoast’s recommendations.

Write in an informative and enthusiastic tone.

Add a Call to Action (CTA) at the end.

Use the primary keyword in the first paragraph. The primary keyword is __________.

The Secondary keywords are ____________, _______________, _______________________.

The Target Audience and Unique selling point (USP) of this product is: ________________. The USP is ______________________________________________________________________.

The product features and benefits are _______________________________________.

At the end of the description, include a bullet-pointed list detailing what the pack includes, which is: __________________________________________.




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Download a copy of our Teacher PD Product Description Cheat Sheet HERE!


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