by Product Description
Use these posters as visual cues to help students understand target markets.
Assist students in understanding target markets and the different market segments associated with marketing a food product.
Display these posters around in the food technology classroom as a reflective tool for students when learning about food product development.
Use these posters with the accompanying worksheet to help students strengthen their understanding of target markets.
The pack includes a range of target market segment acronyms to help students remember them. There is also a group task that uses collaboration and critical and creative thinking to engage students on a deeper level. This resource and activity can be differentiated at the teachers discretion.
Please note that the acronyms covered are some common market segment acronyms however there are a vast number of acronyms used to describe different market segments.
Includes:
- 12 x A4 posters outlining the steps in food product development
- 9-page student worksheet with a collaborative activity
Relevant to:
FOOD TECHNOLOGY STAGE 6 SYLLABUS (2013)
OUTCOMES:
H1.3 justifies processes of food product development and manufacture in terms of market, technological and environmental considerations
DOT POINTS:
Students Learn About:
Steps in food product development
- design brief based on project aims and development criteria:
- idea generation and screening
- market research
- product specifications
- feasibility study
- production process development
- development of a prototype
- testing product prototype, eg sensory evaluation, consumer testing, packaging tests, storage trials
Marketing plans
- product planning
- price structure
- place and distribution system
- promotional program
- examines the relationship between food, technology and society FT5-12
- outline the role of market research in food product development, for example:
- identifying needs
- economic viability
- consumer feedback
Life Skills – Focus Area: Food Product Development
- explore marketing considerations for new food products, for example:
- price, eg a higher price than competitors to imply quality
- promotion, eg TV advertising or social media campaign
- packaging
- target market, eg adolescents, food for families
Digital File Type: PDF (Acrobat) Document File, Word Doc.
Physical Pack: 12 x A4 colour laminated posters. Worksheet and instructions provided as digital format.
Resource Type: Posters, Outcome Task, Activity.
Copyright information:
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