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Target Market Posters & Activity – Digital or Physical

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Target Market Posters & Activity – Digital or Physical

$18.99$24.99 + GST

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Product Description

Use these posters as visual cues to help students understand target markets.

Assist students in understanding target markets and the different market segments associated with marketing a food product.

Display these posters around in the food technology classroom as a reflective tool for students when learning about food product development.

Use these posters with the accompanying worksheet to help students strengthen their understanding of target markets.

The pack includes a range of target market segment acronyms to help students remember them. There is also a group task that uses collaboration and critical and creative thinking to engage students on a deeper level. This resource and activity can be differentiated at the teachers discretion.

Please note that the acronyms covered are some common market segment acronyms however there are a vast number of acronyms used to describe different market segments.


  • 12 x A4 posters displaying Target Market acronyms
  • 9-page student worksheet with a collaborative activity

Relevant to:



H1.3 justifies processes of food product development and manufacture in terms of market, technological and environmental considerations


Students Learn About:

Steps in food product development

  • design brief based on project aims and development criteria:
    • idea generation and screening
    • market research
    • product specifications
    • feasibility study
    • production process development
    • development of a prototype
    • testing product prototype, eg sensory evaluation, consumer testing, packaging tests, storage trials

Marketing plans

  • product planning
  • price structure
  • place and distribution system
  • promotional program

Food Technology Stage 5

  • examines the relationship between food, technology and society FT5-12
  • outline the role of market research in food product development, for example:
    • identifying needs
    • economic viability
    • consumer feedback

 Life Skills Focus Area: Food Product Development

  • explore marketing considerations for new food products, for example:
    • price, eg a higher price than competitors to imply quality
    • promotion, eg TV advertising or social media campaign
    • packaging
    • target market, eg adolescents, food for families


Digital File Type: PDF (Acrobat) Document File, Word Doc.

Physical Pack: 12 x A4 colour laminated posters. Worksheet and instructions provided as digital format.

Resource Type: Posters, Outcome Task, Activity.

Copyright information:

Purchasing this product grants permission for use by one teacher in his or her own classroom. If you intend to share with others, please purchase an additional pack.

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