• Resource Overview

    Use these posters as visual cues to help students understand target markets.

    Assist students in understanding target markets and the different market segments associated with marketing a food product.

    Display these posters around in the food technology classroom as a reflective tool for students when learning about food product development.

    Use these posters with the accompanying worksheet to help students strengthen their understanding of target markets.

    The pack includes a range of target market segment acronyms to help students remember them. There is also a group task that uses collaboration and critical and creative thinking to engage students on a deeper level. This resource and activity can be differentiated at the teachers discretion.

    Please note that the acronyms covered are some common market segment acronyms however there are a vast number of acronyms used to describe different market segments.

    Includes:

    • 12 x A4 posters displaying Target Market acronyms
    • 9-page student worksheet with a collaborative activity

    Relevant to:

    FOOD TECHNOLOGY STAGE 6 SYLLABUS (2013)

    OUTCOMES:

    H1.3 justifies processes of food product development and manufacture in terms of market, technological and environmental considerations

    DOT POINTS:

    Students Learn About:

    Steps in food product development

    • design brief based on project aims and development criteria:
      • idea generation and screening
      • market research
      • product specifications
      • feasibility study
      • production process development
      • development of a prototype
      • testing product prototype, eg sensory evaluation, consumer testing, packaging tests, storage trials

    Marketing plans

    • product planning
    • price structure
    • place and distribution system
    • promotional program

    Food Technology Stage 5

    • examines the relationship between food, technology and society FT5-12
    • outline the role of market research in food product development, for example:
      • identifying needs
      • economic viability
      • consumer feedback

     Life Skills Focus Area: Food Product Development

    • explore marketing considerations for new food products, for example:
      • price, eg a higher price than competitors to imply quality
      • promotion, eg TV advertising or social media campaign
      • packaging
      • target market, eg adolescents, food for families

     

    Digital File Type: PDF (Acrobat) Document File, Word Doc.

    Physical Pack: 12 x A4 colour laminated posters. Worksheet and instructions provided as digital format.

    Resource Type: Posters, Outcome Task, Activity.

     

  • Curriculum

    • New South Wales

  • Reviews

    Ellie

    29/11/2020
    I've used this resource with both Stage 5 and Stage 6 food tech. They're posters in my room, but I've also turned them into palm card for my HSC students for Food Product Development.

Target Market Posters & Activity – Digital or Physical

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Use these posters as visual cues to help students understand target markets. Assist students in understanding target markets and the different market segments associated with marketing a food product. Display these posters around in the food technology classroom as a reflective tool for students when learning about food product…

SKU:

ba2394dec92d
Weight .300 kg
Dimensions 32.5 × 22.5 × .5 cm
Purchase-type

Physical Item, Digital

Food Technology Topics

Digital or Physical

,

Formats Included

, ,

Tags:

  • Food Product Development
  • Food Product Development Year 12
  • Year 12 Food Technology

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