Target Market Posters & Activity – Digital or Physical

Sold By : The Happiness Mission

$23.29$28.99 GST inclusive

Units Sold: 1

Clear
-
+
SKU: ba2394dec92d
Weight .300 kg
Dimensions 32.5 × 22.5 × .5 cm
Purchase-type

Physical Item, Digital

Food Technology Topics

Digital or Physical

,

Formats Included

, ,

Tags: , ,

Description

Use these posters as visual cues to help students understand target markets.

Assist students in understanding target markets and the different market segments associated with marketing a food product.

Display these posters around in the food technology classroom as a reflective tool for students when learning about food product development.

Use these posters with the accompanying worksheet to help students strengthen their understanding of target markets.

The pack includes a range of target market segment acronyms to help students remember them. There is also a group task that uses collaboration and critical and creative thinking to engage students on a deeper level. This resource and activity can be differentiated at the teachers discretion.

Please note that the acronyms covered are some common market segment acronyms however there are a vast number of acronyms used to describe different market segments.

Includes:

  • 12 x A4 posters displaying Target Market acronyms
  • 9-page student worksheet with a collaborative activity

Digital File Type: PDF (Acrobat) Document File, Word Doc.

Physical Pack: 12 x A4 colour laminated posters. Worksheet and instructions provided as digital format.

Resource Type: Posters, Outcome Task, Activity.

 

Relevant to:

FOOD TECHNOLOGY STAGE 6 SYLLABUS (2013)

OUTCOMES:

H1.3 justifies processes of food product development and manufacture in terms of market, technological and environmental considerations

DOT POINTS:

Students Learn About:

Steps in food product development

  • design brief based on project aims and development criteria:
    • idea generation and screening
    • market research
    • product specifications
    • feasibility study
    • production process development
    • development of a prototype
    • testing product prototype, eg sensory evaluation, consumer testing, packaging tests, storage trials

Marketing plans

  • product planning
  • price structure
  • place and distribution system
  • promotional program

Food Technology Stage 5

  • examines the relationship between food, technology and society FT5-12
  • outline the role of market research in food product development, for example:
    • identifying needs
    • economic viability
    • consumer feedback

 Life Skills Focus Area: Food Product Development

  • explore marketing considerations for new food products, for example:
    • price, eg a higher price than competitors to imply quality
    • promotion, eg TV advertising or social media campaign
    • packaging
    • target market, eg adolescents, food for families