Business Studies Marketing Strategies Summary

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Business Studies Marketing Strategies Summary slides, questions and cards offer teachers a concise way to teach students about the marketing strategies used in a business setting.

Simple definitions and descriptions have been provided for each strategy, to help students gain a thorough understanding of market segmentation, differentiation, positioning, the 7Ps of marketing, e-marketing and global marketing without bogging them down with excessive content. Teacher instructions are also included in this resource, providing suggestions on how to extend students further if desired.

Students can then revise their knowledge of marketing strategies by answering the twenty questions in the student worksheet. An array of key terms have been used to allow students to practice with potential HSC key terms. Sample answers have also been added to simplify the marking process. A set of study cards with definitions and examples have also been included to make study fun or to use as a starter in a ‘hot seat’ activity at the beginning of the lesson.

Students will enjoy learning from this bright and engaging resource without being overwhelmed by huge slabs of text. Grab one for your HSC Business Studies class today.

Pack includes:

  • 52 slide PowerPoint
  • 11-Page Student Work Booklet with 20 questions.
  • 32 Card, Terminology Card Game
  • Sample Answers
  • Teacher Instructions


NSW Business Studies Syllabus 2010- Updated 2013

Marketing Strategies

  • market segmentation, product/service differentiation and positioning
  • products – goods and/or services
  • branding
  • packaging
  • price including pricing methods – cost, market, competition-based
  • pricing strategies – skimming, penetration, loss leaders, price points
  • price and quality interaction
  • promotion
  • elements of the promotion mix – advertising, personal selling and relationship marketing, sales promotions, publicity and public relations
  • the communication process – opinion leaders, word of mouth
  • place/distribution
  • distribution channels
  • channel choice – intensive, selective, exclusive
  • physical distribution issues – transport, warehousing, inventory
  • people, processes and physical evidence
  • e-marketing
  • global marketing
  • global branding
  • standardisation
  • customisation
  • global pricing
  • competitive positioning


QCAA Business Studies 2019 v1.0 – Applied Senior Syllabus

Business function 4: Working in marketing

Business fundamentals

  • elements of the marketing mix:
  • product, e.g. range
  • price, e.g. relationship between price and demand, factors influencing pricing decisions
  • promotion, e.g. range of promotional activities, communicating with customers through social media and technologies
  • place, e.g. choice of outlets/distributors, impact of technology

QCAA Business 2019 v1.1 – General Senior Syllabus

Unit 2: Business growth

Topic 2: Entering markets

Market entry

  • explain
  • target market and segmentation
  • marketing mix, including product, price, place, and promotion


Unit 3: Business diversification

Topic 2: Strategic development

  • explain
  • relationship marketing

VCAA VCE Business Management 2017-2022

Unit 2: Establishing a business

Area of Study 2

Key knowledge

  • the 7Ps model of marketing: product, price, place, promotion, people, physical evidence and process


TASC Business Studies

Level 3

Unit 5: Marketing Management

Business Knowledge

Nature of marketing

  • The marketing planning process:
  • identifying target markets (demographic, geographical, psychographic and behavioural factors).

The marketing mix

  • Competitive advantage through:
  • product
  • price
  • promotion
  • place

Marketing strategies to sustain a competitive advantage

  • Market segmentation and product differentiation
  • Positioning, branding, packaging,
  • Pricing methods, cost-based, market-based, competition-based
  • Pricing strategies (price skimming, penetration pricing, loss leader pricing, price points)
  • Promotion strategies (advertising, online, personal selling, sales promotions, direct marketing, public relations)
  • Place and distribution strategies
  • Web-based marketing

TASC – Business Studies – Foundation

Level 2

Unit 3: Establishing a Small Business

Key Business Functions

  • Marketing


Unit 4: Operating a Small Business – Marketing

Market segmentation

  • Types – demographic, geographic, lifestyle and behavioural.

The marketing mix

  • Elements of the 4Ps of marketing (product, place, promotion and price).

Impact of technology

  • On-line marketing through the internet and social media.


SACE Business and Enterprise 2020

  1. Business and Marketing

Elements of the Marketing Plan

Aspects such as situation analysis, the objectives of marketing, the identification of target markets, and the marketing mix


Britain AQA Level 3 Foundation Technical Level Business: Marketing Communications 2016
Britain AQA Level 3 Technical Level Business: Marketing

Unit 1: Competitive business environment

The impact of competition and innovation

  • How markets can be segmented using different methods:

Ÿ geographic

Ÿ demographic


Unit 2: Marketing principles

Concept and elements of the marketing mix and how it is applied in different contextual settings

The 4Ps marketing mix

  • Product – goods and services delivering value.
  • Price – influence on demand and competition.
  • Promotion – communication with customers and markets.
  • Place – route to market and physical location.

The extended marketing mix (7Ps)

  • People – role in satisfying customers.
  • Process – influence on effective delivery.
  • Physical evidence – tangible elements of delivery.

Marketing mix elements for services

  • Extended marketing mix.


WACE Business Management and Enterprise ATAR Course Year 11

Unit 1



  • key elements of a marketing plan, including:
  • marketing mix
  • characteristics of market segmentation, including:
  • demographic
  • geographic
  • elements of the marketing mix
  • product
  • positioning
  • branding
  • packaging
  • price
  • skim
  • penetration
  • promotion
  • advertising
  • publicity
  • sales promotion
  • people (employees)
  • training and customer service as part of customer relationship management (CRM)
  • processes
  • procedures to deliver a service or product
  • physical presence of the business
  • webpage



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