Business Studies Marketing Strategies Summary slides, questions and cards offer teachers a concise way to teach students about the marketing strategies used in a business setting.
Simple definitions and descriptions have been provided for each strategy, to help students gain a thorough understanding of market segmentation, differentiation, positioning, the 7Ps of marketing, e-marketing and global marketing without bogging them down with excessive content. Teacher instructions are also included in this resource, providing suggestions on how to extend students further if desired.
Students can then revise their knowledge of marketing strategies by answering the twenty questions in the student worksheet. An array of key terms have been used to allow students to practice with potential HSC key terms. Sample answers have also been added to simplify the marking process. A set of study cards with definitions and examples have also been included to make study fun or to use as a starter in a ‘hot seat’ activity at the beginning of the lesson.
Students will enjoy learning from this bright and engaging resource without being overwhelmed by huge slabs of text. Grab one for your HSC Business Studies class today.
Business function 4: Working in marketing
Unit 2: Business growth
Topic 2: Entering markets
Unit 3: Business diversification
Topic 2: Strategic development
Unit 2: Establishing a business
Area of Study 2
Unit 5: Marketing Management
Nature of marketing
The marketing mix
Marketing strategies to sustain a competitive advantage
Unit 3: Establishing a Small Business
Key Business Functions
Unit 4: Operating a Small Business – Marketing
The marketing mix
Impact of technology
Elements of the Marketing Plan
Aspects such as situation analysis, the objectives of marketing, the identification of target markets, and the marketing mix
Britain AQA Level 3 Technical Level Business: Marketing
Unit 1: Competitive business environment
The impact of competition and innovation
Unit 2: Marketing principles
Concept and elements of the marketing mix and how it is applied in different contextual settings
The 4Ps marketing mix
The extended marketing mix (7Ps)
Marketing mix elements for services
Units Sold: 1
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