Pitch the Product

Sold By : The Happiness Mission

$24.99 GST inclusive

Units Sold: 4


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, ,

Year Level


Food Technology Topics


Pitch the Product is a wonderful resource to reinforce reasons for and types of food product development content.

Students view the Pitch the Product PowerPoint where they are presented with five food product development projects. They can complete the worksheet as they make their way through the scenarios, proposing new food products that meet the needs of both the fictitious businesses and the targeted customers. Students then choose one product which they pitch to the class.

Also included in this resource is a lesson plan with teacher instructions to make implementing Pitch the Product in the classroom a breeze!

Pack includes:

  • 1 x 8-slide Pitch the Product PowerPoint.
  • 1 x 6-page Pitch the Product worksheet (PDF).
  • Lesson plan with teacher instructions.


  • drivers of the development of food products:

– market concerns such as health, dietary considerations and the environment

– consumer demands such as convenience foods and cost

– societal changes including increasing ageing population, single person households and longer working hours

– technological developments such as processing equipment and packaging materials

– company profitability such as increasing market share

  • types of food product development:

– line extensions

– me toos

– new to world


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